EXPERIENCE

JENNI POTTS CREATIVE LLC  (FEB 2023-PRESENT)
FREELANCE DESIGNER AND ART DIRECTOR

• Concepting project directions and presenting to clients

• Poster design for documentary and feature length film

• Crafted art direction and animated title sequence and key segments for documentary, establishing the visual brand

• Constructed poetry book integrating typography and layout design,  custom illustrations and textures formatted for print

• Video concepting, storyboarding, live-action directing, editing, animating, and collaborating with production and post-production crew on a variety of products

• Logo design for exclusive club

• Working with New York Times best-seller novelist while animating a VO recorded version of their poem

WATTS MEDIA (APR 2022–FEB 2023)
ASSOCIATE CREATIVE DIRECTOR

• Storyboarded and created boardomatic while working with designers and animators on animated advertisements

• Developed initial character design concepts through illustration

• Lead art direction for major software company game franchise documentary video

• Directed interviews and voice actors

• Motion design for video advertisements, internal videos and UX tutorials

Clients include: Amazon, Microsoft: Xbox, Age of Empires

NORDSTROM (FEB 2018-APR 2022)
MOTION DESIGNER

• Motion graphics for major campaign, organic social, paid media,   internal video, in-store and out of home screen content

• Collaborated with graphic designers to create animated social posts, advertisements and event videos

• Lead creative direction for video brand guidelines for social and internal

• Concepted for live action video series, wrote shot-lists, directed on-screen talent and oversaw post-production process

• Animated typography, logos, shapes and icons and collaborated with video editors to produce content for major campaigns

• Storyboarded, directed and edited live-action video for social

• Concepted for projects including major campaigns and pitched to upper leadership